—— 延續蝴蝶美麗的時光·不止於綻放那十四天 ——

| 主題理念

推動自然保育和環境保護已是世界上的一股潮流,利用蝴蝶來引出氣候暖化的議題,並運用「感溫油墨」作為載體的印刷呈現來呼應蝴蝶對氣候暖化是相當敏感且倍受影響的,藉此讓大眾一同感受及延續蝴蝶的美。

Promoting nature conservation and environmental protection has emerged as a worldwide movement. By employing butterflies as a symbol to highlight climate change issues and utilizing "thermochromic ink" in printing to mirror the sensitivity of butterflies to climate change, the goal is to enable the public to collectively experience and preserve the beauty of these delicate creatures.

| 海報設計

主題不止十四天字體設計為海報的主角,整體視覺中心以及張力放在不止十四天字體造型,以亮橘色呈現感溫油墨的部分,透過手的溫度觸摸可以發現感溫油墨背後暗藏的玄機,蝴蝶保育和地球暖化的五個重大原因。

The "Beyond Fourteen Days" font design is the focal point of the poster, drawing attention not only to its style but also to the vibrant orange thermochromic ink. This choice emphasizes the overall visual impact and intrigue. Through the incorporation of thermochromic ink, the poster reveals hidden secrets and elucidates the five major reasons for butterfly conservation and human-induced global warming. Touching the poster allows one to experience these revelations firsthand, as the ink reacts to the warmth of the hand.

| 繪本立體書

以蝴蝶利用保護色延續生命以及人類對於生命的信念為發想,讓觀眾沈浸故事的同時,亦能夠得到換位思考,從而了解蝴蝶與人類之間的生存關係連結。

Drawing inspiration from butterflies' utilization of protective coloration to extend their lives and humans' reverence for the sanctity of life, this concept enables the audience to deeply engage with the narrative while also fostering empathetic introspection. In doing so, they can attain a deeper understanding of the interconnectedness of survival shared between butterflies and humans.

| 酷卡設計

利用票券的設計扣合「蝴蝶末班車」的形式,並延續主題的感溫特性及結合故事中的場景,增加互動性及趣味性。

By using ticket design to mimic the appearance of the "Butterfly Last Bus" and maintaining the theme's thermochromic features, as well as incorporating scenes from the story, we enhance interactivity and amusement.